Barefoot shoe company, Xero Shoes, is scheduled to appear on ABC’s Shark Tank on Friday, February 1, at 9:00pm ET/PTCo-‐founders and husband-‐and-‐wife team, Steven Sashen and Lena Phoenix will pitch the “Sharks,” five
professional investors, hoping for an investment in their already successful minimalist sandal company. Says
COO, Phoenix, “We’re honored we were selected from all the applicants.”
Xero Shoes CEO, Steven Sashen, says they applied to the entrepreneurial reality show because: “We’ve helped tens of thousands of people experience the fun and benefits of natural movement that come with wearing our sandals. It was time to take our company to the next level. An investment – of both finances and
business skill – from any of the Sharks is exactly what we need to do that.”
So check out Xero Shoes on the Shark Tank and cheer them on.
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