Patagonia Provisions

I received a press release about Patagonia provisions, it's weird for a shoe and outdoor gear company to be selling food, I hope they don't taste like a old boot.

This is from the Website: Patagonia, the world’s leading designer of core outdoor, surf and sport apparel, and footwear, is entering the foods industry. Debuting this month, Patagonia is excited to announce its first edible product line, Patagonia Provisions, with its inaugural product, Wild Salmon Jerky.

While a markedly different direction from outdoors apparel and gear, this move represents founder and owner Yvon Chouinard’s mission to increase awareness on key environmental issues, and to prove that good business can also be good for the environment. From inception to distribution, Patagonia Provisions aims to provide consumers with sustenance that is sustainable in both vision and practice.

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